Product Leader · Singapore

Turning new AI possibilities into consumer and enterprise products people actually use

Hi, I'm Esther. I have spent the last decade building multi-sided marketplaces, AI-powered systems and data products that sit close to real operations and business outcomes at CARRO (SoftBank Vision Fund) and IBM. 

Esther Wang, product leader based in Singapore

EMPLOYERS & PARTNERS

Worked with companies like

CARRO
SoftBank
Tesla
IBM
Shiseido
Electrolux
Mercedes-Benz
The Walt Disney Company

Selected Product Work

Recent builds — AI prototypes, and vibe-coded products

A collection of public AI builds and hackathon prototypes that show how I turn ambiguous problems into working products, leveraging product thinking, LLM, APIs, and iterative mindset. 

AI Video SingFlix — Netflix-style browse UI for Singapore landmark stories

SingFlix

Team · Google DeepMind Hackathon

Upload any Singapore landmark photo and generate a Netflix-style cinematic story across time.

Gemini Multimodal AI Prompt Design 0→1 Product
Location AI QuestPass — Chinatown food orbit quest with live GrabMaps route

QuestPass

Team · GrabMaps Hackathon

Turn a traveler's layover into curated leisure and dining around the city.

GrabMaps API LLM Geolocation Mobile
Decision Tool Career Decision System — opportunity scoring dashboard

Career Decision System

Solo project

A low-emotion job-search dashboard that turns career opportunities into structured scores, decision gates, and clear next steps.

Decision Design Scoring Logic Dashboard UX Claude
Data Dashboard Network Intelligence Dashboard — AI Network Deep Dive view

Network Intelligence Dashboard

Solo project

Turn 2k+ professional connections into a network intelligence dashboard, mapping who I am, where they sit and who to priortise for networking. 

Data Analysis Data Visualization Dashboard Manus

Who Am I?

A product leader who turns business ambiguity into shipped products.

I'm Esther Wang, a product leader based in Singapore, with 10 years of experience building products across consulting and high-growth tech. Most recently, I spent 6 years at CARRO, Southeast Asia's largest autotech unicorn, helping scale the company from around 100 to 4,500 people across 7 APAC markets.

Scaled digital products of an autotech startup from Series B to Post-Unicorn (S$1.2B GMV)
Expanded multi-sided marketplace and transaction products into SG, MY, TG, ID, TW, HK, and JP
Built and led a 32-person cross-functional global product team from scratch
Launched many consumer and enterprise tech products from 0 to 1 and 1 to 1000 across APAC
Strong bilingual bridge among Greater China, Southeast Asia, and English-speaking markets

Contact

Let's build something useful

If you're hiring for AI/product leadership, exploring a product advisory project, or looking for Southeast Asia marketplace expertise, I'd love to chat.